01
Wholesale & distribution
Businesses managing catalogues, pricing tiers, stock across locations, and customers who order in patterns rather than one-offs.
Distribution & Logistics
When the order, the stock and the customer update all live in different places.
Ordering, inventory, warehouse workflows, partner portals, tracking and field operations — connected so the answer to “where is it?” does not require three phone calls.
Overview
The cost is not in any one system. It is in the reconciliation between them.
Distribution businesses rarely lack software. They have an ERP, a warehouse process, a spreadsheet for the exceptions, a carrier portal and an inbox. The expensive part is the human effort holding them together.
That effort is invisible on a balance sheet but obvious on the floor: someone re-keying an order, someone checking stock in two places, someone emailing a customer an update they could have seen themselves.
Integration and self-service are usually where the earliest return sits — before any larger platform decision needs to be made.
Who we build for
The teams inside this sector we work with.
02
Third-party logistics
Operators handling other companies' inventory, where client visibility and accurate billing depend on clean operational data.
03
Field & delivery operations
Teams working away from a desk, capturing proof of delivery, exceptions and condition on the move.
04
Supply chain teams
Planners who need cross-system visibility to make decisions before problems reach the customer.
Challenges
Common friction, and what we do about it.
Every engagement starts from a specific operational problem rather than a product we are trying to place.
Customers phone or email to ask where an order is
A customer portal showing live order, dispatch and delivery status, with proactive notifications on exceptions.
Stock figures differ between systems
Integration with a defined source of truth plus reconciliation reporting that flags discrepancies rather than hiding them.
Warehouse instructions are printed and annotated by hand
Mobile-guided picking, packing and put-away with structured capture and exception handling.
Proof of delivery arrives as photos in a group chat
In-app capture attached to the consignment record, with signature, timestamp and location.
Reporting means exporting several systems into a spreadsheet
Operational dashboards built from the connected data, refreshed rather than rebuilt.
What we build
Capabilities that fit this sector.
01
Ordering platforms
Customer-facing ordering with account pricing, reorder history, stock visibility and credit rules — custom-built, or WooCommerce extended for B2B rules where that fits.
02
Inventory & warehouse
Stock across locations, movements, cycle counts, picking and packing workflows with mobile capture.
03
Partner & customer portals
Self-service access to orders, documents, invoices and delivery status.
04
Driver & field apps
Route lists, proof of delivery, condition capture, exceptions and offline-tolerant sync.
05
Tracking & notifications
Consignment status across carriers with proactive customer communication on delays.
06
Integration
ERP, finance, WMS and carrier connections with reconciliation and failure alerting.
Artificial intelligence
Where AI earns its place here.
Applications with a credible return in this sector — each one wrapped in human review, defined data boundaries and an audit trail.
Demand & replenishment forecasting
Explainable forecasting that surfaces its assumptions, so planners can challenge the model rather than accept or ignore it.
Document processing
Extraction and classification of purchase orders, delivery notes and supplier invoices, with a human review queue for anything below a confidence threshold.
Exception triage
Automatic prioritisation of delivery exceptions and stock discrepancies, so the team works the list that matters first.
Example architecture
What a typical engagement looks like.
Connected ordering, inventory and customer visibility
A customer ordering surface and an internal operations platform over a single integration layer: stock and pricing from the ERP, consignment status from carriers, and a mobile app for warehouse and delivery capture. Reconciliation reporting flags mismatches between systems instead of leaving them to be discovered by a customer.
Illustrative of the engineering patterns we deliver. It is not a client case study, and it does not describe a specific project.
Questions
Straight answers.
Almost never. The ERP usually holds the truth; the problem is that nobody outside it can see what they need. Portals, integration and operational tooling around the ERP are typically far better value than replacing it.
Most carriers offer tracking APIs or file-based feeds. Where one does not, we handle it defensively with scheduled polling and reconciliation. We will confirm feasibility per carrier during discovery.
Only if it is faster than what they do now. That is why we shadow the real task first — including gloves, cold stores and poor connectivity — before designing screens.
Then that is the first problem to solve, and we will say so. Building visibility on top of bad data just makes the inaccuracy more visible to customers.
How many people does it take to answer “where is my order?”
If the answer is more than zero, there is a self-service and integration project worth scoping. Tell us how the process runs today.